Oct 14, 2014 leading digital shows how transformative companies are navigating this disruptive era successfully and why others are falling behind. Digital technologies are changing the game of customer interactions, with new rules and possibilities that were unimaginable only a few years back. Didier bonnet, capgemini consultings global head of digital. Didier bonnet, capgemini consultings global head of digital transformation and coauthor. Leading digital george westerman, andrew mcafee, didier bonnet. Leading digital audiobook george westerman, didier. Part 3 concentrates on digital transformation from strategic framing through mobilization and sustaining a change program. Turning technology into business transformation by westerman, george, bonnet, didier, mcafee, andrew and a great selection of related books, art and collectibles available now at.
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Sep 30, 2014 in this keynote session recorded at oracle openworld 2014, dr. Sep 23, 2014 leading digital is about setting and executing strategy of going digital or using new technology and innovation in customer engagement, internal processes optimization. Why did george westerman, didier bonnet, and andrew mcafee write this book. Turning technology into business transformation audiobook by didier bonnet, george westerman, andrew mcafee. Use features like bookmarks, note taking and highlighting while reading leading digital. Leading digital makes the provocative argument that the next imminent phase of digital technology adoption driven by the convergence of mobility, analytics, social media, cloud computing, and embedded devices will make everything thats happened so far look like a prelude. In leading digital, authors george westerman, didier bonnet, and andrew mcafee highlight how large companies in traditional industriesfrom finance to. Leading digital turning technology into business transformation. In the meantime, we picked seven books from mit press and mit cio symposium speakers that we think it leaders will value. The books lists some random examples of companies that according to the authors are digital masters companies leading both in digital capabilities and leadership. Didier bonnet is a senior vice president and global practice leader at capgemini consulting. Turning technology into business transformation kindle edition by westerman, george, bonnet, didier, mcafee, andrew. They conducted rigorous and extensive research for three years in a collaborative effort to determine how firms. Didier bonnet audio books, best sellers, author bio.
Segments with a large % of masters are high technology, banking, finance, insurance, telecommunications and hospitality. He also acts as the executive sponsor for capgeminis digital transformation offering, a key strategic initiative including a threeyear joint research collaboration with the mit center for digital business. Special editions, including selection from leading digital. Download it once and read it on your kindle device, pc, phones or tablets. In leading digital, authors george westerman, didier bonnet, and andrew mcafee highlight how large companies in traditional industriesfrom finance to manufacturing to pharmaceuticalsare using. In leading digital, authors george westerman, didier bonnet, and andrew mcafee highlight how large companies in traditional industriesfrom finance to manufacturing to pharmaceuticalsare using digital to gain strategic advantage. But what about the other 90plus percent of the economy. Leading digital by george westerman overdrive rakuten. Turning technology into business transformation by george westerman, didier bonnet and andrew mcaffee. In this keynote session recorded at oracle openworld 2014, dr. Stream and download audiobooks to your computer, tablet or mobile phone.
Leading digital audiobook by george westerman, didier. Didier bonnet affiliate professor of strategy and digital. Turning technology into business transformation has 1 available editions to buy at half price books marketplace. Didier bonnet is a senior vice president at capgemini consulting, where he serves as global practice leader and. Whether you are packing your carryon for the symposium in cambridge or planning a summer getaway, check out these mustreads on topics. Turning technology into business transformation 9781625272478. Turning technology into business transformation, by george westerman, didier bonnet, and andrew mcafeeleading digital is effectively a guide for driving digital transformation in the enterprise. The problem is that most accounts of digital in business focus on silicon valley stars and tech startups. They conducted rigorous and extensive research for three years in a collaborative effort to determine how firms around the world and in many different industries work. Whether you are packing your carryon for the symposium in cambridge or planning a summer getaway, check out these mustreads on topics from machine learning to leading in the digital age.
Jul 26, 2017 in leading digital, authors george westerman, didier bonnet, and andrew mcafee highlight how large companies in traditional industriesfrom finance to manufacturing to pharmaceuticalsare using digital to gain strategic advantage. The book also includes an extensive stepbystep transformation playbook for. Leading digital audiobook george westerman, didier bonnet. In leading digital, authors george westerman, didier bonnet, and andrew. The mix of digital masters varies by industrial segment. View didier bonnets profile on linkedin, the worlds largest professional community. Oct 14, 2014 in leading digital, authors george westerman, didier bonnet, and andrew mcafee highlight how large companies in traditional industriesfrom finance to manufacturing to pharmaceuticalsare using digital to gain strategic advantage. Didier bonnet is the author of le deshonneur des saintecroix 0. Didier bonnet is a senior vice president at capgemini consulting, where he serves as global practice leader and heads capgemini consultings digital transformation program. They illuminate the principles and practices that lead to successful digital transformation. Didier bonnet is a senior vice president at capgemini consulting. See the complete profile on linkedin and discover didiers connections and jobs at similar companies. Digital culture may exist in silos strong digital culture. In leading digital, authors george westerman, didier bonnet, and andrew mcafee highlight how large companies in traditional industries from finance to manufacturing to pharmaceuticalsare using digital to gain strategic advantage.
Didier bonnet, capgemini consultings global head of digital transformation and coauthor with mits george westerman and andrew. Leading digital is a classic book on the subject of digital. Shift to sell digital services not books fully digital endtoend align same experience across channels worldwide. Turning technology into business transformation ebook written by george westerman, didier bonnet, andrew mcafee. His research and teaching help senior executives drive competitive advantage with digital technology. On financial measures they outperform 26% on the basket of productivity measures they outperform by 9%. Leading digital transformation now no matter what business you. In leading digital, authors george westerman, didier bonnet, and andrew mcafee highlight how large companies in traditional. George westerman is a research scientist in the mit initiative on the digital economy. Leading digital is about setting and executing strategy of going digital or using new technology and innovation in customer engagement, internal processes optimization. Leading digital george westerman, didier bonnet, andrew. Didier bonnet, capgemini consultings global head of digital transformation and coauthor with mits george westerman and andrew mcafee of the upcoming book leading digital, delivered his keynote presentation at oracle open world on 30th september in san francisco. While there is a lot of advice perfect for startups, leading digital is really a guide to existing large.
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